Modern SEO covering SEO, GEO and AEO
Marketing. Automated.
www.digitalheroes.global
Search is changing faster than it has in twenty years. We are looking for someone who wants to lead that change, not just keep up with it.
At Digital Heroes, modern SEO is no longer only about rankings on Google. It is about being found everywhere your customers now search: in classic search results, in Google AI Overviews, and inside AI assistants such as ChatGPT, Gemini, Claude and Perplexity.
That is why this role combines classic SEO with the two disciplines shaping the future of search. GEO, or Generative Engine Optimisation, makes your clients visible inside AI-generated answers. AEO, or Answer Engine Optimisation, makes them the trusted answer to a question. Together with strong technical SEO, this is how brands stay visible as search evolves.
We are looking for an SEO and AI Search Manager who can bring together technical SEO, strategy, client communication, proactive project management and AI-assisted operations to drive measurable business growth.
This is not a traditional SEO execution role. You will work directly with international clients, own SEO and AI-search growth roadmaps, coordinate execution, improve our systems, and help clients win in both classic and AI-driven search, responsibly.
If you enjoy combining strategy, execution, automation, communication and customer success in a modern, 100% remote agency, this could be exactly what you are looking for.
About Digital Heroes
Digital Heroes is a 100% remote online marketing agency. We help businesses grow through SEO, Google Ads, Meta Ads, Analytics, CRO, Dashboards, Marketing Automation and AI-assisted workflows. We are a one-stop shop online marketing team focused on measurable business growth.
We work with international clients and we care about transparency, ownership, quality execution, proactive communication and long-term partnerships. We are not a slow corporate agency with layers of management and endless meetings. We build lean, modern, AI-assisted systems that help clients grow faster while keeping quality high. Our promise is simple: we say what we do, and we do what we say.
About the Role
As our Senior SEO and AI Search Manager, you take ownership of SEO and AI search from strategy to execution, across both classic search and AI search. You focus on the SEO and AI search work itself, while our Customer Success Manager leads the day to day client communication. You act as our SEO strategist, AI search specialist and SEO project lead.
You also help build the foundation of this part of the business. That means setting up our new SEO and AI Search tech stack, defining new ways of working, and creating AI-powered automated workflows that we use for our current and future clients.
You manage SEO delivery across our service packages and growth roadmaps, making sure quality is high and the business impact is measurable. You think strategically while staying hands-on. You are not just executing tasks, you are helping clients grow.
Why This Role Is Different
Most SEO roles focus only on rankings and execution. This one goes much further. You connect SEO to real business growth, manage client relationships and expectations, improve workflows and systems, and combine SEO with AI, automation, GEO and AEO to find growth before clients have to ask for it.
We actively invest in modern, AI-driven SEO systems and workflows, including platforms and agents such as Search Atlas and OTTO SEO, AI-assisted automation, and tools for LLM visibility and AI search optimisation.
We believe the future of search belongs to people who can combine AI efficiency with human expertise, strategic thinking, commercial understanding and quality control. AI is not replacing SEO experts. It helps great SEO people work faster and smarter. We are not looking for someone who blindly automates SEO, but for someone who uses AI to improve quality and scale while keeping critical thinking and human oversight.
Your Responsibilities
SEO Strategy and Growth
- Develop SEO strategies focused on measurable business growth
- Improve organic visibility, qualified traffic, leads and conversions
- Run technical SEO audits and turn them into clear recommendations
- Execute and optimise on-page SEO improvements
- Conduct keyword research and competitor analysis
- Develop internal linking and topical authority strategies
- Guide SEO content optimisation
- Translate SEO data into actionable business insights
Building Our SEO and AI Search Engine
- Build and own our new SEO and AI Search tech stack
- Define new ways of working for SEO and AI search delivery
- Design AI-powered, automated workflows we can reuse for current and future clients
- Document everything so the team can scale it with consistent quality
AI Search, GEO and AEO
- Build and improve client visibility in AI search and AI assistants such as Google AI Overviews, ChatGPT, Gemini, Claude and Perplexity
- Apply GEO (Generative Engine Optimisation) so clients appear inside AI-generated answers
- Apply AEO (Answer Engine Optimisation) so clients become the trusted answer, using structured data, schema, FAQs and clear, citable content
- Develop entity-based and topical authority strategies that AI systems can understand and trust
- Monitor how and where clients are mentioned and cited across AI answers, and improve it over time
- Stay ahead of how AI search and LLMs find, rank and surface information
Client Success and Communication
Our Customer Success Manager leads the day to day client communication and calls. Your job is to make them successful by giving them the SEO and AI search input they need.
- Feed the Customer Success Manager with clear updates, insights and input for client communication and planning
- Provide the SEO and AI search detail behind roadmaps, results and recommendations
- Join client conversations when things go into more detail, for example bi-monthly review meetings or annual reporting meetings
- Explain SEO and AI search clearly and transparently when you are in the room
- Help make sure clients understand both the strategy and the results
Project Management and Operations
This is teamwork. You work closely with the Customer Success Manager, and with a Developer where needed, to keep delivery on track.
- Plan and manage SEO roadmaps, deliverables and priorities based on business impact, together with the Customer Success Manager
- Work with a Developer where required for technical SEO and implementation
- Coordinate freelancers, content people and specialists
- Keep projects moving and spot blockers early
- Improve operational workflows and efficiency
AI-Driven SEO and Automation
- Use AI tools to improve SEO workflows and scalability, for audits, keyword clustering, content briefs, schema, internal linking and reporting
- Evaluate and monitor AI-generated output before it goes live, and keep strong human quality control
- Identify repetitive processes that can be automated responsibly
- Stay updated with Google algorithm updates, AI SEO developments, LLM and AI search trends, and emerging SEO technologies
AI, Systems and Operational Excellence
We are in the middle of building this part of Digital Heroes, and this is exactly where we need your support. You will help design our SEO and AI Search tech stack, our ways of working, and the AI-powered automated workflows we use for current and future clients. A few examples of the AI-driven workflows we are building and use:
- AI-assisted SEO audits and optimisation suggestions
- Keyword clustering and topical mapping
- Schema generation and internal linking automation
- SEO content brief generation and AI-assisted reporting
- AI search and LLM visibility optimisation (GEO and AEO)
- Search Atlas and OTTO SEO workflows
You should be comfortable working with AI-assisted SEO systems while keeping strategic oversight and final quality control.
Tools We Value Experience With
We do not expect experience with every tool. We value people who actively explore modern SEO workflows, AI-assisted operations and automation.
Core SEO Platforms
- Ahrefs, Semrush, Surfer SEO
- Screaming Frog, Sitebulb
- Google Analytics 4, Google Search Console, Looker Studio
- AgencyAnalytics, AccuRanker, SEOTesting
- Google Tag Manager, Hotjar, Microsoft Clarity
AI Search, GEO and AEO
- Search Atlas and OTTO SEO (AI SEO agent)
- LLM visibility and AI search optimisation tools
- AI Overviews and AI-answer tracking
- ChatGPT, Gemini, Claude and Perplexity as search surfaces
- Schema and structured data tools
AI and Automation
- ChatGPT, Claude, Gemini
- Zapier, Make.com, n8n
- Airtable, Notion AI
Project Management and Collaboration
- Hubstaff Tasks, Basecamp, Kanbanize, Trello or similar project management tools
- Slack, Microsoft Teams, WhatsApp (only for urgent and important situations)
- Microsoft 365 (Outlook, Teams, SharePoint, Word, Excel) and Google Workspace
Required Skills and Experience
- Strong, proven experience in SEO strategy and execution. We see senior as 10 or more years of relevant working experience
- Experience managing SEO clients independently and as part of a team
- Good understanding of technical SEO
- Strong analytical and reporting skills, with experience running SEO audits
- Strong understanding of modern AI-assisted SEO workflows
- Understanding of AI search, LLM visibility and evolving search behaviour, including GEO and AEO, is a strong advantage
- Curiosity and willingness to experiment with emerging AI search technologies
- Ability to critically evaluate AI-generated recommendations before using them
- Strong organisation and prioritisation skills
- Excellent written and spoken English, and comfortable having client conversations together with the Customer Success Manager
- Commercial understanding of marketing performance
- Comfortable working remotely and independently
- Able to work during European office hours when required
Soft Skills and Personality
- Takes ownership
- Communicates proactively
- Highly organised
- Thinks commercially, not only technically
- Simplifies complex SEO topics
- Balances speed with quality
- Solution-oriented
- Understands customer success
- Spots opportunities and risks early
- Enjoys improving systems and workflows, and wants to grow together with the agency
Nice to Have
- Experience within an online marketing agency
- Experience with international SEO campaigns
- Experience with CRO, analytics and SEO dashboards or reporting automation
- Experience with marketing automation
- Experience building AI-assisted workflows
- Hands-on experience with AI search, GEO and generative search optimisation
- Experience supporting multi-service marketing clients
What Success Looks Like
- Clients trust your expertise and stay long term
- Projects are delivered proactively and professionally
- SEO contributes to measurable business growth
- Clients are visible and cited in both classic and AI search
- Communication is transparent and clear
- Workflows become smarter and more scalable
- AI is used responsibly and effectively, with human review where it matters
- You help shape the future of AI-driven SEO inside Digital Heroes
What We Offer
For full-time working team members
- A fully remote, flexible way of working
- International clients and genuinely interesting work
- High ownership and autonomy
- Modern AI-driven systems and workflows
- Room to grow with us over the long term
- Support for your learning and development
- A workstation budget for an ergonomic home office
- Health insurance
- A yearly sports gift or budget to keep you active
For long-term freelance and part-time specialists
If you work with us long term, you gradually get access to the same kind of benefits and growth, based on your performance and consistency. That means a workstation budget after 3 months, one year of health insurance after 6 months, and a small yearly sports gift, which we usually send around December or January to give your new year a healthy start.
Top 5 Screening Questions
- Which SEO tools and platforms do you use most today, and why? For example Ahrefs, Semrush, Screaming Frog, GA4, GSC, Search Atlas, OTTO SEO, Looker Studio or Surfer SEO.
- What is your experience with AI search, GEO and AEO? How do you make clients visible and cited in AI Overviews and AI assistants such as ChatGPT, Gemini or Perplexity?
- Which AI-driven SEO tools, workflows or automations have you used successfully? Explain what you used, how, what results it created, and where human oversight stayed important.
- How do you keep quality control when using AI-generated SEO recommendations or content? How do you balance automation, human expertise, strategy and quality assurance?
- Describe an SEO project or client where you personally drove measurable business growth. Share the challenge, your strategy, your execution, the tools used and the outcomes.
Suggested KPIs
- Organic visibility, qualified traffic, leads and conversions
- Visibility and citations in AI search (AI Overviews, ChatGPT, Gemini, Perplexity)
- Keyword and topical authority growth
- Client satisfaction measured by NPS, and client retention
- On-time, proactive delivery
- Workflow efficiency and responsible use of AI
Ready to Apply?
If you are excited about the future of search, AI-driven workflows, GEO and AEO, client growth and modern remote collaboration, we would love to hear from you.
Please apply with:
- Your CV
- Your answers to the screening questions
- A few examples of SEO or AI search results you have driven
- Your LinkedIn profile
We are looking for people who combine AI efficiency with real strategic thinking, ownership, communication and quality.
Digital Heroes | Marketing. Automated. | www.digitalheroes.global