Newbury Pharma wanted to maximise their presence at a major pharmaceutical business event in New York. Their goal was to identify and connect with the right decision-makers in advance, ensuring valuable meetings and increasing the chances of closing new partnerships.
We built a targeted lead list of senior business decision-makers from the companies attending the event. Using LinkedIn Ads alongside LinkedIn outreach automation, we connected Newbury Pharma with the most relevant contacts. To streamline scheduling, we integrated Calendly, making it easy to set appointments ahead of the event.
The campaigns generated a significant number of new LinkedIn connections and secured the desired number of appointments with key decision-makers. As a result, Newbury Pharma’s event visit was far more effective, laying the groundwork for multiple new partnerships.
I highly recommend Ivo and his team at Digital Heroes! His team is professional, friendly, and always focused on optimising our online strategy. Working with them has been a pleasure, and they have made a significant impact on our brand’s online presence. If you need to improve your digital strategy but want an agency with a personal touch, look no further!
Marketing and Communications Manager at Amity International School Amsterdam
