Future Proof Consultancy’s client, a wine webshop, wanted to test new propositions before bringing them to market. However, the digital marketing team lacked structured innovation processes and was burdened by complicated, inefficient ways of working.
We set up A/B testing of potential propositions via email marketing and social advertising to identify which messages resonated most with customers. In addition, we supported the team by introducing clear ways of working and ready-to-use templates for hypothesis generation, campaign planning, A/B testing, and reporting. Tools such as Funnelytics.io, Meta Ads, Magento, email marketing platforms, and custom Excel templates were used to make the process scalable and data-driven.
The project enabled the wine webshop to decide which proposition to launch based on real campaign and website data. Beyond the immediate test results, the new workflows and templates empowered the team to innovate faster, more systematically, and with greater confidence in their marketing decisions.
It is a pleasure to work with Ivo. He has a rich background in digital marketing and validation.
He is works super fast and communicates clearly. He is both strategic and hands on. It won’t be the last time we worked together!
CEO & Founder at Stay Future Proof
Ivo did a great and important job in helping our team get more allround equipped for the digital future. Including amongst others supervision of the team in sprints, sharing important digital media knowledge and expertise, but also improving with new standard templates for campaign process & planning, ecom budgeting and internal team processes.
General Manager at Wijnvoordeel
