Feedback EU needed to become fully GDPR compliant while establishing a solid foundation for marketing automation targeting supermarket consumers for their upcoming campaign. They lacked the necessary tools and processes for consent management, clear data privacy policies, and automated lead nurturing, leaving them without a safe, compliant way to nurture and grow their audience.
We conducted a thorough audit of Feedback EU’s privacy practices and implemented a full GDPR-compliant stack across their digital channels. This included deploying cookie consent pop-ups, a tailored privacy notice, and a comprehensive data protection policy to ensure user data is handled responsibly. In parallel, we configured ActiveCampaign and key WordPress plugins to create a marketing automation funnel, laying a strong foundation for future lead generation campaigns.
Feedback EU is now fully GDPR compliant and equipped with the necessary marketing automation infrastructure to run privacy-first campaigns. The brand can confidently grow its audience and activate leads through automated sequences, all while staying in line with EU data regulations.
During my time as a campaigner with Feedback EU (now Foodrise), I was grateful to have Ivo and Digital Heroes as support for our online marketing activities, including social media marketing, website development, and marketing automation. They were quick to answer, open to help out with various questions and their communication was personal yet professional. They communicated what they could and would do transparently, and kept me updated on their work. They were proactive and well organised, which made the collaboration pleasant.
Campaign Manager Food & Climate at Feedback EU
