Amity International School Amsterdam experienced challenges with brand visibility in the local market and wanted to enhance student enrolments, therefore, presenting an opportunity for Digital Heroes to strengthen outreach and boost future applications.
We launched targeted social advertising campaigns, online display ads, Google search campaigns, and native ads campaigns. Additionally, we implemented on-site and off-site SEO tactics to boost visibility. Tools such as Meta Ads, Google Ads, ReadPeak Native Ads, and SEO platforms like Semrush, Google Analytics, and Looker Studio campaign performance dashboard were instrumental in executing these strategies.
We successfully generated significant awareness among parents in Amsterdam and internationally, especially those considering a move to the Netherlands. Since late 2019, we’ve driven a steady stream of traffic to Amity’s website, converting this traffic into valuable leads. Our focused approach led to increased sign-ups for both the academic year and special events like summer camps, creating a measurable boost in enrollment.
I highly recommend Ivo and his team at Digital Heroes! His team is professional, friendly, and always focused on optimising our online strategy. Working with them has been a pleasure, and they have made a significant impact on our brand’s online presence. If you need to improve your digital strategy but want an agency with a personal touch, look no further!
Marketing and Communications Manager at Amity International School Amsterdam
During my three years at Amity, I worked closely with Ivo and the Digital Heroes team, who had already started supporting the school in 2019 and continue to do so today. What I appreciated most was the dedication and involvement of their team members, but they were more like partners than an agency. Their expertise across SEO, social, search, and display helped us raise brand awareness and increase student enrollments in a measurable way.
Marketing Communication Assistant at Amity International School Amsterdam
