When we started working with Amity International School Amsterdam in 2019, organic search was not yet a primary driver of student recruitment. The website had limited visibility in Google, ranked for a relatively small set of relevant keywords, and generated only a modest amount of traffic and leads through organic search. This limited Amity’s ability to consistently reach parents actively searching for international education in the Netherlands.
We implemented a structured, long term SEO programme focused on sustainable and measurable growth. The work started with a deep initial analysis including a full SEO audit, competitor research, backlink analysis, and keyword research.
From there, we continuously improved the website through technical and on page optimisation, the creation of targeted landing pages, and ongoing content development. Authority building played a key role through consistent content publishing, contextual link building, and ongoing backlink acquisition.
Conversion rate optimisation and local SEO were embedded into the strategy by improving calls to action, implementing accurate tracking, and strengthening local visibility to ensure organic traffic translated into qualified enquiries.
SEO has evolved into a powerful and scalable growth engine for Amity International School Amsterdam. The website now ranks prominently across a wide range of relevant search terms, supported by a stronger domain authority and a solid backlink profile.
This increased visibility consistently attracts high-intent parents actively exploring international education options. As a result, organic search now delivers a steady flow of qualified traffic and leads, making it a reliable and cost-efficient channel that continues to support student recruitment and long-term growth.
I highly recommend Ivo and his team at Digital Heroes! His team is professional, friendly, and always focused on optimising our online strategy. Working with them has been a pleasure, and they have made a significant impact on our brand’s online presence. If you need to improve your digital strategy but want an agency with a personal touch, look no further!
Marketing and Communications Manager at Amity International School Amsterdam
During my three years at Amity, I worked closely with Ivo and the Digital Heroes team, who had already started supporting the school in 2019 and continue to do so today. What I appreciated most was the dedication and involvement of their team members, but they were more like partners than an agency. Their expertise across SEO, social, search, and display helped us raise brand awareness and increase student enrollments in a measurable way.
Marketing Communication Assistant at Amity International School Amsterdam
